External Environment Analysis Essay Example for Free

Outer Environment Analysis Essay The Coca-Cola Company owes the accomplishment of its inside tasks to its standards of corporate obligation. The firm has joined an adept morals program; this will manage their workers, and guarantee them development, accomplishment, and fulfillment for their employments. So as to make this conceivable, The belief system of corporate obligation is directed and proclaimed by the Public Policy and Corporate Reputation Council. The Council is contained by a gathering of ranking directors from every refreshment and packaging organization in the business. It determines the dangers and openings that each organization in the business experiences. The PPCR Council exhorts drink organizations in their representative administration and tasks. Possible business systems are created so as to accomplish development and progress for drink organizations like the Coca-Cola Company (The Coca-Cola Company,2008). The firm accepts there is no Coke without the nearness of its productive workers, which is the significant power behind more than agreeable outcomes for the development and progress of the organization. Its activities are supported by inventive reasoning, one of a kind points of view, and operational greatness of the workforce, which continues net revenues of the firm just as its picture. In light of this, the organization perceives the essential job of its workforce plays in its overall activities. The Coca-Cola Company puts a premium on work fulfillment. The firm guarantees that the Coca-Cola working environment is a situation where individuals can create brilliant information and expand their presentation while getting a charge out of what they do (The Coca-Cola Company,2008). Porter’s Five Forces Analysis Supplier Power Coca-Cola’s providers have been clamoring at expanded costs for crude materials utilized in assembling their items. For the most part, these providers are answerable at the costs of crude materials to increment. Providers have picked up the reputation of controlling the expense of crude materials, which creates a conscious impact on the organizations part. Providers are increasingly manipulative at whatever point the quantity of providers is low. This gives the bunch of providers to raise the cost of crude materials, which thus leaves firms line Coca-Cola’s no further alternatives to buy items of lower cost. A worldwide brand like Coca-Cola’s is generally liable for improving the working conditions inside their processing plants (Foust, 2006). The firm gives the genuinely necessary specialized help, which help increase the presentation of both assembly line laborers and shop floor workers. Purchaser Power Buyer power is additionally viewed as the spending limit of the customer. In the athletic shoe industry, the purchaser power is solid. This viewpoint essentially expresses that the purchaser or the customer has consistently has a â€Å"say† on the cost of specific great. Moreover, purchaser power is viewed as pivotal because of the way that it deliberaty affects the business. Be that as it may, softdrink organizations like Coca-Cola’s has a circumspect common course of action with respect to the part of purchaser power. These impalpable shared agreements between the firm and its shoppers have been obvious for a long while now (Foust, 2006). Firms have been engaging shoppers to enlarge their purchaser power. Purchaser power has a relationship with provider power too. A firm like Coca-Cola’s opines for the expense of crude materials it gains from its providers. Purchaser power is a significant fragile issue to expound on. The asymmetry between the purchaser and the business creates a gathering of errors, which adds to a conflicting economic situation and forestalls forward mix. Boundaries and Threats of Entry Perennial opponent organizations like PepsiCo and RC Cola are not by any means the only ones who represent a danger for the organization. Beginner softdrink organizations both local and worldwide are continually endeavoring infiltrate the business will likewise have a conscious impact in the business. The result will be a vacillation in level of the piece of the pie of softdrink organizations. Coca-Cola’s does its part through contemplating potential market sections to lure. Firms that will in general enter and leave a market are exposed to ostensible benefits (Foust, 2006). Serious Rivalry Coca-Cola’s consistently endeavors to get by in a serious industry through the guide of its upper hand. For the plenty of softdrink organizations, rivalry consistently matters so as to reinforce gainfulness. Coca-Cola’s expands their publicizing and promoting methodology by its charming way to deal with its promoting. The worldwide softdrink industry is profoundly serious (Foust, 2006). The organization needs to contend with national and household retailers, for example, markdown store chains, retail establishments, autonomous retail locations, and web retailers that oblige a specific market fragment of comparable product. The organization has experienced firm rivalry in Asian markets, which go from local to popular stores. Danger of Alternative Products Substitutes The obvious danger of option or substitute items is a typical misfortune for Coca-Cola’s. Various softdrink organizations have consistently endeavored to overpower Coca-Cola’s s piece of the overall industry through endeavors in less expensive value developments with the end goal for shoppers to consider different brands beside Coca-Cola’s. The subject of value flexibility surfaces at whatever point the value change of an elective item influences as the interest for such item. The business where Coca-Cola’s flourishes is immersed by a pack of substitute items, which to tend to obliged the capacity of these organizations to make an expansion in costs. The softdrink business is consistently irregular and imaginative as far as assembling items, which can attract shoppers to buy their items. The result is a frustration in deals for the Coca-Cola Company (Foust, 2006). Reference The Coca-Cola Company. (2008). Administration Ethics. Recovered June 29, 2008, from http://www. thecoca-colacompany. com/citizenship/governance_ethics. html The Coca-Cola Company. (2008). Commitment. Recovered June 29, 2008, from http://www. thecoca-colacompany. com/citizenship/commitment. html Foust, D. (2006). Sovereign of Pop. Business Week. New York: Aug 7, 2006. , Iss. 3996; pg. 44 Foust, D. Byrnes, N. Gone Flat. (2004). Business Week. New York: December 20, 2004, Issue 3913: page 76

Learning Disability Case Study Essay -- Psychological Assessment

A mental appraisal is a basic viewpoint in estimating scholarly inabilities (Drew and Hardman, 2007). Data gave from participating in an appraisal incorporates seriousness of the handicap and a comprehension of the individual’s constraints because of the incapacity (Drew and Hardman, 2007). Information on these components, as clarified by Drew and Hardman, help in deciding the fundamental backings required by the person to assist them with adapting to the inability. It is significant that the evaluation estimates both subjective and versatile parts of an individual’s working in light of the fact that, â€Å"Mental hindrance is an inability described by noteworthy confinements both in scholarly working and in versatile conduct as communicated in calculated, social, and commonsense versatile skills† (Drew and Hardman, 2007, p. 19). When an evaluation of these regions has been finished an individual might be distinguished as having a scholarly handicap. Data found by the appraisal may lead guardians to feel a liberating sensation knowing the purpose for their child’s battles (Lerner and Johns, 2012). With an ID the data gathered from the evaluation assists experts with giving better consideration and backing to the youngster and their family (Drew and Hardman, 2007). ID additionally prompts expanded lawful privileges of a kid for a custom curriculum and access to basic backings and administrations (Lerner and Johns, 2012). Tragically, the outcomes for an appraisal may not be totally exact, nor completely catch the child’s genuine execution capacities (Drew and Hardman, 2007). Likewise, a determination involves a name and Lerner and Johns (2012), clarify that such marks can unsafe for youngsters. This demonstrative la... ...are or after their demise. This arranging will guarantee that the kid will be set up for an existence without guardians to depend on for help. Works Cited Drew, C., and Hardman, M. (2007). Scholarly Disabilities Across the Lifespan (ninth ed). Upper Saddle River, N.J.: Pearson. Hallahan, D. P., Kauffman, J. M., McIntyre, L. J., and Mykota, D. (2010). Extraordinary students: An Introduction to a custom curriculum. Canadian Edition. Toronto, ON: Pearson Education. Harwell, J., and William Jackson, R. (2008). The Complete Learning Disabilities Handbook: Ready-to-Use Strategies and Activities for Teaching Students with Learning Disabilities (3rd ed.). San Francisco, CA.: Jossey-Bass. Lerner, J. W, and Johns, B. H. (2012). Learning handicaps and related gentle inabilities: showing methodologies and new headings (twelfth ed.). USA: Wadsworth Cengage Learning.

Research Paper Ideas For High School Students

Research Paper Ideas For High School StudentsWhen it comes to finding ideas for your research paper, it is easy to become overwhelmed. The competition is really high. Competition can be a good thing. It forces you to develop ideas that you might not have thought of otherwise.Unfortunately, the opposite is true when it comes to competitive pressures that high school students face. It can leave you feeling like you are on a constant deadline to turn in your work before your class is dismissed for the day. This makes you less productive because you end up spending too much time trying to cram in new ideas into a piece that you didn't think of all by yourself.This makes it difficult to find the research paper ideas for high school students. There are some simple tips that you can use to get this task done. In this article, I will provide some advice that should help you make the most of your writing time.*Brush Up on Your Brainstorming Skills. We all know that the best idea in the world doesn't just come to you. As with any other skill, practice is the key. By giving it some serious practice, you can improve your ability to come up with new ideas.*Be bold. Even if you don't know what the topic of your paper will be, there is always a chance that you can come up with an interesting and innovative idea. Your topic may be something that you haven't thought of before, so don't be afraid to take chances.*Don't be afraid to get some help from outside sources. Make sure that you do some research about the topic that you are researching. You may need some extra help in order to get your project started off right. It's a good idea to collaborate with an expert or two, even if you are not the type of person who needs that sort of assistance.*Choose a topic that you are familiar with and enjoy writing about. It's also a good idea to write a detailed outline and see how far you can take your research paper ideas for high school students. One thing that many students struggle w ith is the initial writing.By following these simple steps, you should be able to find research paper ideas for high school students that are suitable for them. Enjoy your writing time!

Essay On Health And Safety - 816 Words

Good afternoon, I wish to express my concerns concerning Children Safeguarding and General Health Safety within St Anselms Church, 170 Kennington Lane, Lambeth, London SE11 5DU and the North Parishs Centenary Hall, Cottington Street, Kennington, South London SE11 4RZ. St Anselms Church is in partnership with Bouquets and Beans, who runs a fresh cut flower and coffee stand in front of the Church, and Dilek Taptik School of Dance (DTSD), who offers dance classes for children inside St Anselms Church and the Centenary Hall. St Anselms Church does not provide a separate area for Bouquets and Beans staff to wash their hands, wash their flower pots, wash their cutting tools and wash their coffee machine parts. They are using St†¦show more content†¦However, there is no changing room and children are changed into their ballet outfits and back into their daily clothes in the nave of the barn-like church foyer. Anyone from the street can come in and observe little children running half naked, being stripped bare and changed. It should not be permitted! There is no safeguarding implementation plan. Once the sole instructor is in the studio, teaching, curtains closed and doors shut, there is no other School Dances employee or Churchs employee around to monitor the coming and going of children and strangers. Dilek Tapik School of Dance also runs children ballet classes withing St Anselms Churchs Century Hall, where, once again, there is no changing room. Nor is there a waiting room! So, the dancers and their parents/carers wait outside, unsheltered, whatever the weather conditions. To worsen matters, the switchover between the sessions lasts only 5 minutes, so parents walk their children down the street in their ballet outfit all year round exposing them to the weather conditions and onlookers. Children in skimpy outfits should not be paraded in the street, to onlookers, and in any weather conditions. In my opinion, this constitutes neglect from Dilek Tapik School of Dance who has the duty of care obligations for its students. However, despite directly expressing my concern to Dilek Tapik. She too refuted my concerns andShow MoreRelatedhealth and safety Essay1644 Words   |  7 PagesAssessment Workbook Level 2 Health Social Care 1. HEALTH AND SAFETY 2 This sequence of activities will allow you to demonstrate your knowledge of health and safety policies and procedures in your workplace. As a health and social care worker, it is important that you are competent in assessing risks and hazards and implementing good practice on health and safety. KNOWLEDGE AND UNDERSTANDING These activities assess your knowledge of health and safety. There are different itemsRead MoreEssay On Safety Health867 Words   |  4 PagesO tema seguranà §a do paciente tomou notoriedade desde a publicaà §Ãƒ £o do relatà ³rio intitulado To err is human: building a safety health system (Errar à © humano: construindo um sistema de saà ºde seguro), elaborado pelo Committee on Quality of Health Care in Amà ©rica (Comità ª para a qualidade do cuidado em saà ºde na Amà ©rica) do Ins ¬titute of Medicine (IOM) que resultou numa maior sensibilizaà §Ãƒ £o acerca dos danos aos pacientes que podem ser provocados por erros atravà ©s da assistà ªncia à   saà ºde. Esse relatà ³rio mostrouRead MoreHealth and Safety Essay1950 Words   |  8 Pages037 Identify legislation relating to health and safety in a health and social care setting. 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Modern employments factors such as transient work forcesRead MoreOccupational Health And Safety Essay871 Words   |  4 PagesAs a Safety Manager for Think Safety First, it is my duty to share and develop Occupational Health and Safety Standards for Chemical Exposure, Noise, Respiratory Illness, and Ergonomics that are at risk for our workers here in the Construction are in the shopping strip on Spencer Hwy in South Houston, Texas. As a precaution, everyone on site will need to be inspected before, during, and after operation for their PPE. All personnel on site that fail to provide or accept PPE will not be allowed onRead MoreEssay On Safety Health And Environment1170 Words   |  5 PagesPILLAR 8 - SAFETY, HEALTH AND ENVIRONMENT In this area focus is on to create a safe workplace and a surrounding area that is not damaged by our process or procedures. This pillar will play an active role in each of the other pillars on a regular basis. A committee is constituted for this pillar which comprises representative of officers as well as workers. The committee is headed by Senior vice President (Technical). Utmost importance to Safety is given in the plant. Manager (Safety) is lookingRead MoreWorkplace Health and Safety Essay1341 Words   |  6 PagesWorkplace Health and Safety A quick start to the workplace health safety act 1995 How do you meet your obligations? You must meet your obligations under the Act. This can be done in different ways, but you are obliged to take action to manage exposure to risk. Workplace health and safety standards Regulations -- some regulations are workplace health and safety standards that either prohibit exposure to a risk or prescribe ways to prevent or minimise exposure to a risk. To meetRead MoreCurrent Health And Safety Essay706 Words   |  3 PagesImplementing of current Health and Safety legislation, policies and procedures in school settings a short guide Law The Health and Safety at Work etc Act 1974 is the main legislation i in our school,Read MoreHealth and Safety Culture Essay20465 Words   |  82 PagesSEVERFIELD-REEVE STRUCTURES [pic] Developing Total Ownership A Strategy to Improve Health and Safety Developing a positive Health and Safety Culture Written by Dave Atkinson Contents Page: Section Title Page: 1 Contents Page Page: 2 1: Executive Summary Page: 3 2: Introduction 2a: Business organisation Page: 9 3: Assessment of existing culture 3a: Report of Indicators 3b: Report of methodology and conduct of survey 3c: Report of findings withRead MoreHealth and Safety, P2 Essays1956 Words   |  8 Pagesï » ¿ Describe the requirements for a health and safe workplace in terms of the physical environment and the equipment at a selected work organisation. Physical Environment. .Potential for falling objects – The employer or employee must make sure that all items of equipment, materials and tools that are not in use must be stored/stacked correctly and securely. Otherwise, there is a potential that the item/item may fall and injure a person. .Sharp edges and trailing leads – Sharp edges

The Hunger Games Trilogy By Suzanne Collins - 1991 Words

Speculative fiction, that does not fit into the conventions of the real world (Neugebauer 2014) and realist fiction, possible stories with no appearance of the supernatural (Lukens 2003, p. 14) present a misogynistic view of females and their role in society. Misogyny is defined as dislike, contempt or prejudice against women (Oxford Dictionary 2017). Both speculative and realist fiction present misogyny in one way by portraying women as a damsel in distress. In these genres of fiction, there is also a tendency to objectify and sexualise women, in that they are not seen as people with real human emotions, needs and wants, but as objects of a man’s desire and affection. Lastly, speculative and realist fiction genres, focus on the†¦show more content†¦This damsel is also considered a passive character, who is portrayed in many ways (Curtis 2015, p. 16). One of these many ways is in the form of sleep. In fairy tales, the passive female character is often seen as asleep, such as Aurora in Sleeping Beauty (Perrault, n.d.) and Snow White in Snow White (Grimm Grimm, 1812). Sleep is considered one of the most passive states (Nolan 2009, p. 6), which is why women are often viewed in this perspective, their sleeping state is a symbol for their projected view in society. These princesses are awaiting their prince to save them from this state, further reiterating the damsel in distress stigma. This archetype has been prevalent in literature since very early, such as Sleeping Beauty, but is still existent in modern literature, especially aimed at young adults. In fantasy novels such as The Twilight Saga by Stephanie Meyer (2005-2008), Bella Swan, the protagonist, is portrayed as this damsel in distress, needing Edward to save her from herself. This is most prominent in the second instalment of the saga, New Moon (Meyer, 2006). When Edward leaves Bella in a bid to save her, as â€Å"[Edward is] no good for [Bella]† (p.61), she enters a state of numbn ess, unable to function without him, leading to Bella making seemingly reckless decisions, such as jumping off a cliff (p. 316). This demonstrates how lost Bella is without Edward, and how reliant on him she had become. Thus, illustrating theShow MoreRelatedThe Hunger Games Trilogy By Suzanne Collins1072 Words   |  5 Pageswhere people was pour and hungry. There was a girl who was a good hunter, Katniss Everdeen is a hunter, and also she had a partner name Gale Hawthorne who was a good hunter. Katniss is a fictional character and the protagonist of The Hunger Games trilogy by Suzanne Collins. Her name come from the planet called Sagittarian. Gale Hawthorne, is Katniss best friend and hunting partner, one of the series main character. He is fiercely devoted to his family and to Katniss and is a true rebel and visionaryRead MoreHow Is Gender Portrayed In The Hunger Games Trilogy By Suzanne Collins1096 Words   |  5 PagesThe proposed dissertation will explore the question â€Å" How is gender portrayed in the Hunger Games trilogy by Suzanne Collins?†. It will answer this by exploring how the genders of the main characters are portrayed in the Hunger Games trilogy compare to Susan Lehr’s definitions of what traditional gender roles are often defined as in children’s literature. Her definitions describe males â€Å"†¦ as active, loud, aggressive, unemotional, independent, less mature than girls, strong, handsome, bold, curiousRead MoreAn Comprehensive Tour Guide Experience962 Words   |  4 PagesSuzanne Collins Suzanne Collins was born on August 10, 1962 in Hartford, Connecticut. She was the youngest of four children. Being the daughter of an Air Force officer, Suzanne moved a considerable amount during her childhood, living in places like New York City and Brussels. Her father was also a history teacher at a college level, so history was an immensely important topic. Her father shared military experiences with his children. Collins states â€Å"I believe he felt a great responsibility and urgencyRead MoreSuzane Collins The Hunger Games2289 Words   |  10 Pageswhether children in middle school (7th and 8th grades) should be assigned to read an explicitly violent series such as Suzanne Collin’s The Hunger Games in class is a matter that has been debated numerous times since the first book came out in 2008. The Hunger Games trilogy is a series where children are annually forced to fight in a nationwide spectacle known as the Hunger Games. Many people believe that middle schoolers s hould not be allowed to read this at all, much less made to read it in theRead MoreThe Hunger Games By Suzanne Collins944 Words   |  4 Pagesfirst book of â€Å"The Hunger Games† trilogy, there are many main and important themes such as government control, media propaganda, reality shows or the effect of war. Nevertheless, in my opinion, the idea that I can easily feel and see in the whole novel is sacrifice. At the first moment, I thought the control of President Snow was the essential part to make the book became fascinating and achieved a complete success, but sacrifice is the most meaningful message that Suzanne Collins, who is the writerRead More The Hunger Games Trilogy Essay2309 Words   |  10 Pagesâ€Å"Happy Hunger Games! And may the odds be ever in your favor.†, a very well known quote from the book series The Hunger Games (The Hunger Games, Pg 19). The Hunger Games Trilogy written by Suzeanne Collins has become enormously popular. The Hunger Games, Ca tching Fire, and Mockingjay are the three works that make up the series. A major motion picture was released titled The Hunger Games, after the first book in the series, and it instantly became a box office hit. Those who have not read the booksRead MoreThe Hunger Games By Suzanne Collins1632 Words   |  7 Pagesgovernment oppress its citizens while keeping complete control? The â€Å"Hunger Games† by Suzanne Collins is a dystopian novel with an extremely corrupt government that controls the citizens with the District system. The corrupt government in â€Å"The Hunger Games† finds various ways to suppress Panem’s occupants, including but not limited to artificial scarcity, a caste system, Avoxes, Tesseraes, lack of religion, and the Hunger games themselves. Artificial scarcity forces Panem’s occupants to be dependentRead MoreThe Hunger Games Trilogy1719 Words   |  7 PagesHannah Hirschhorn Essay 10/16/12 The trilogy of The Hunger Games written by Suzanne Collins, focuses on a country that is being controlled by an oppressive government and the people who are fighting against it for their freedom. Although the odds are against the rebels, they continue to combat tyranny at the risk of their own lives. The story takes place in the not too distant future in a country called Panem, which represents the United States. The Capitol, which is the center of the nationalRead MoreThe Hunger Games By Suzanne Collins3246 Words   |  13 PagesStudy Unit The Hunger Games by Suzanne Collins and Steven Galloway’s The Cellist of Sarajevo demonstrates the way in which people are affected by war, and a brutal dictatorship. The authors illustrates the main purpose for writing their novel through the use of imagery, characterization, foreshadowing, flashback, similes, and symbolism. Suzanne Collins and Steven Galloway use imagery and characterization to vividly describe the effects and outcomes of war and dictatorship. Suzanne Collins portrays,Read MoreThe Hunger Games and the Lottery Comparison Essay849 Words   |  4 Pagesessay are â€Å"The Lottery† by Shirley Jackson, and The Hunger Games by Suzanne Collins. â€Å"The Lottery† is about the towns people drawing out slips of paper and seeing who gets the slip of paper with the black pencil dot; whereas The Hunger Games is about Katniss taking her sisters place when she shes called into the Hunger Games and trying to survive in the arena with Peeta in the Hunger Games. This book ends with Katniss and Peeta winning the Hunger Games and the two of them returning to District 12 with

Are Russians Impolite Reasons for Such Stereotyping and a...

Are Russians Impolite? Reasons for Such Stereotyping and a Look into Russian Politeness in Comparison with English. Despite the fact that the phenomenon of politeness is widespread in the entire world, after looking into different cultures it is possible to notice that in each one it reveals itself in various ways; it can have a small number of differences or it may differ starting from the basics. This is determined by a range of cultural specifications, customs, and way of life (Wierzbicka 2003). The essence of politeness is usually lies much deeper than in speaking syntax and language structure. An ignorance of given actions can result in misunderstanding and cultural stereotyping, which is highly dangerous to communication (Leech†¦show more content†¦In the meantime in collectivistic culture individuals can be closely connected, society takes care of its members, and as a gratitude an individual devotes himself to it, this is a type of culture present in Russia Tatiana Larina (2008). Here is one of the proofs. One of the key aspects that determine the type of dominant social distance of certain culture are proverbs, which are information concentrates about the most important features of given culture travelling from one generation to another, by reflecting on proverbs it Is easy to establish whether given culture is individualistic or collectivistic. English language is full of proverbs proving its Individualistic essence: â€Å"An Englishman’s house is his castle / A hedge between keeps friendship green / Good fences make good neighbours / Love your neighbour, yet pull not down your fence / He travels the fastest who travels alone / Friends are like fiddle-strings and they must not be screwed too tightly / Come seldom, come welcome† and so on. These proverbs demonstrate how much English people value their privacy and tend to keep distance even with friends. Meanwhile, In Russia these mentioned proverbs would not be understood due to the fact that completely different cultural characteristics are dominant, collectivistic Russia (Wierzbicka 2003) is filled with proverbs like:Show MoreRelatedAn Introduction to Intercultural Communication29172 Words   |  117 Pagesinteraction between members of different groups, which differ from each other in respect of the knowledge shared by their members and in respect of their linguistic forms of symbolic behaviour. For those wanting to dig a bit deeper it may be a good idea to look into the works of Edward T. Hall, Geert Hofstede, Harry C. Triandis, Fons Trompenaars, Clifford Geertz and Shalom Schwartz. The theories developed by the researchers and academics can and has been applied to many fields such as business, management

Revival of Vertical Integration System †Free Samples to Students

Question: Discuss about the Revival of Vertical Integration System. Answer: Introduction: Strategic management is the formulation and implementation of the primary objectives and initiatives of the of a business top management (Carpenter Sanders, 2007). The application of the goals depends on the availability of resources and an overall assessment of the environment using PESTLE and SWOT analysis. Every company, therefore, must have a strategy on how to penetrate in the target market and how to develop the market and increase the market share (Nikolaou et al. 2011). The case of study focus on Sony Group which is engaged in the manufacture of electronic equipment, game consoles and software also it engages in the financial services business, i.e., insurance operations. According to the Mc Kinsey 7 model, every company has a defined organizational structure that outlines authority and responsibilities. A good structure helps maintain the company in a competitive edge whole a bad one leads to losing the market share (Ovidijus, 2013). Therefore it has to change to result in company's success. Responsibilities are given to the skilled staffs depending on the positions. Again, some strategies that are laid help in the achievement of the primary objectives. They are flexible as they change if the previous ones did not succeed as expected. Appropriate systems support changes are i.e. the procedure and policies for execution of plans. Sony has a democratic style of management that promotes good interaction between top management and the organization as a whole. The form is good as it improves the image to the world (Zhang, 2013). Challenges Sony faced and how they overcame In 2003, Sony faced significant challenges that led to declined profits to less than half as at five years back. Sony suffered "Sony shock" whereby the stock price plunged 24% in two days and lost $3.8 billion of its value. Sony shock was due to the weak response to the cheap products from Japanese electronics; there was also hyper competition from foreign competitors of basic audio and video equipment. The company had to lay off employees by 20% so as to reduce costs (Nilay, 2015). The challenge of having a CEO who was not a Japanese speaker(Stringer) lead to some of his contribution to Japanese hardware business was ignored thus financial loss occurred. By 2011 Sony was still relying on Japanese manufacturing base that was too expensive. Sony was also late in the market for flat screen TVs, as the world was transitioning from CRT TVs Sony was late to capture that opportunity, and therefore the profits it made with the new entry was lower than had it gotten the market share early enough. To overcome these challenges, Sony sought a new CEO who had Japanese background (Hiram) whose fundamental aim was to restructure the organization and strategize a new. The primary strategy was to integrate the hardware and software business targeting emerging markets where the competition is less hyper such as India. Sony is hitting a global comeback. Sony got into a joint venture with Samsung in manufacturing flat-screen TVs so as to get in action since it was late, and also committed self to bringing it to profitability after eight years of losses (Wilkie et al. 2015). Company analysis The company embraces the 7s model, focusing mainly on the Hard 's', the study outlines five strategies that were to Mr. Hirai came up with, they include strengthening core business and bring back TV business to profitability by mainly targeting developing markets such as China. Also, promote innovation and realign its business portfolio with divestments expected of non-core business such as the legacy chemical business. The team structures were initially vertical. The first CEO- Stringer broke it to horizontal structure for being of little coherence. However, it was not as productive since it had five big groups and had remained in a competitive disadvantage as shown by the financial results of the year 2010-2011; the five big groups were later broken by Mr. Hirai to multi-division and horizontal structure. That created 12 stand alone businesses. Multi-division helped improve the production as there was intense specialization and focus on a product line, again, it would be easy to assess the performance of a product. The systems and structure enabled Sony to internationalize; this was going outside Japan market and North America where competition was intense and globalized to small markets such as China and India. The structure also enabled the Sony team to take part in CSR thus improving the image globally (Pollach et al. 2012). However, the Hirai structure was bureaucratic, and decision-making process would take long. Sony and Samsung had a venture in the production of liquid crystal display, and it broke it in 2011, this was to enable Sony to expand its business and have a solo profit share. Also, it broke off with Eriksson in mobile phones manufacture (the two had come together so they would manufacture a phone with very high digital photography abilities) this was after the birth of Walkman phones (The star, 2009). Again Sonys main core businesses remained three i.e. Sony Pictures, the play station division and selling image sensors to Apple for the I-Phone. Sony is no longer in the electronics company which was originally a core business alongside TV business. A part of VIAo laptops was recently sold. The market share of Sony has recently stabilized, and there are profits realized from mobile, tablets and laptop sales and also image sensors. Sonys main objective is on the sustainability of environment; this is because clients views are more important than company views, they ensure the employees keep advancing their knowledge by various training programs and again it takes care of both local and global environment accordingly. Recommendations With the increasing competition, Sony needs to discover market leadership in the commodity that is performing well such as semiconductor, medical imaging, and financial businesses. Again it should seek other suppliers for image processor raw material (rare earth); this is because the sole China supplier has deteriorating political relations with Japan. The organization structure should provide for innovation as the corporation is basically about technology and innovations. The company should engage more in CSR to keep improving the public image. Finally, Sony should aggressively merge with performing businesses to help remain in market with a competitive edge In conclusion, a business must have systems that support flexible strategies that are to be undertaken to achieve the core objectives. A group should embrace technology and change with changes in technology. The structure too should be open for quick decision making which should not lag down innovation and creativity. The Sonys structure was bureaucratic and this delayed decision making. References Carpenter, M.A., Sanders, W. G. (2007). Strategic Management: A Dynamic Perspective. Pearson Education Nikolaou, E. I., Ierapetritis, D., Tsagarakis, K. P. (2011). An evaluation of the prospects of green entrepreneurship development using a SWOT analysis.International Journal of Sustainable Development World Ecology, 18(1), 1-16. Nilay, P. (2015) Sony is no longer an electronics company. 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